About Mohan

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Bangalore, India
Mohan Krishnaraj has a proven track record of working with several Fortune 100 companies and optimizing customer interactions with the brand, offerings, and touch points by creating differentiated customer experience designs. As the Senior Director of User Experience at Aditi, he is responsible for leading enterprise-wide customer experience transformations and building a USP with the perfect blend of design and technology. His deep knowledge of the industry offers an ‘outside in’ approach that delivers great customer experience across sectors. Prior to joining Aditi, Mohan served as the Head of the User Experience Group at Wipro Technologies, where he has orchestrated multimillion dollar contracts, implemented innovative UX strategies and turned under-performing business units around.

Tuesday, April 1, 2014

A storytelling approach to creating more successful websites

Everyone loves a good story. A narrative filled with challenges and disappointments, failures and accomplishments inspire us, and help us learn. Storytelling is a great branding strategy, and it isn’t necessarily a one way dialogue, but it’s the one that allows the listener to participate as well. 
 
Choosing how to tell to tell a compelling story is as important as the story itself.
Often, a website with a powerful story is a great trick to sneak a message that you wish to emphasize into the visitors mind. When the visitor gets absorbed in the story, he drops off his intellectual guard and is emotionally moved. 
 
Leadingresearchers have proved that purchase decisions are often triggered by emotions than logic. Wouldn’t it be great to have a web design that can bring out the brand story with style and the strength to move your audience emotionally? Parallax websites have become increasingly popular lately for this very reason.

Here are my favorite five that uses parallax technique to create visually interesting and interactive experiences:

Life of Pi website incredibly demonstrates why the movie won four Oscars in Feb 2013. It brings out the winning moments to life with those stunning visuals. Scrolling through the site is absolutely entertaining!



 Cyclemon.com displays its products brilliantly with rich interactivity. The whole format creates curiosity and entices users to progress through the website. They have a rightly placed menu for those who wish to get to the product of interest directly, without scrolling through the entire page.




Atlassian has beautifully sold its product that aims to improve team collaboration with their Time Wasting at Work site. A truly fantastic story line that resonates with almost everyone. 


Lexus LS website captivates the viewer with stunning visuals and takes the user through the brand story with each scroll. While most parallax websites fail at optimizing the experience on mobile devices, this site has an amazing parallax when viewed on desktop and the images become static on mobile devices.  







 Iraq War website represents the timeline of major events that occurred during the war with simple and effective visuals. History that is often considered boring, has got its life with this website.




What new technique for digital storytelling fascinates you? Share it the comments below, would love to learn!

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