A storytelling approach to creating more successful websites

Everyone loves a good story. A narrative filled with challenges and disappointments, failures and accomplishments inspire us, and help us learn. Storytelling is a great branding strategy, and it isn’t necessarily a one way dialogue, but it’s the one that allows the listener to participate as well. 
 

Choosing how to tell to tell a compelling story is as important as the story itself.

Often, a website with a powerful story is a great trick to sneak a message that you wish to emphasize into the visitors mind. When the visitor gets absorbed in the story, he drops off his intellectual guard and is emotionally moved. 
 

Leadingresearchers have proved that purchase decisions are often triggered by emotions than logic. Wouldn’t it be great to have a web design that can bring out the brand story with style and the strength to move your audience emotionally? Parallax websites have become increasingly popular lately for this very reason.

Here are my favorite five that uses parallax technique to create visually interesting and interactive experiences:

Life of Pi website incredibly demonstrates why the movie won four Oscars in Feb 2013. It brings out the winning moments to life with those stunning visuals. Scrolling through the site is absolutely entertaining!

 Cyclemon.com displays its products brilliantly with rich interactivity. The whole format creates curiosity and entices users to progress through the website. They have a rightly placed menu for those who wish to get to the product of interest directly, without scrolling through the entire page.

Atlassian has beautifully sold its product that aims to improve team collaboration with their Time Wasting at Work site. A truly fantastic story line that resonates with almost everyone. 

Lexus LS website captivates the viewer with stunning visuals and takes the user through the brand story with each scroll. While most parallax websites fail at optimizing the experience on mobile devices, this site has an amazing parallax when viewed on desktop and the images become static on mobile devices.  

 Iraq War website represents the timeline of major events that occurred during the war with simple and effective visuals. History that is often considered boring, has got its life with this website.

What new technique for digital storytelling fascinates you? Share it the comments below, would love to learn!